11/11

what

After reviewing the press release and making sure it was completely ready to be sent out, we distributed it out to the rest of the class. I divided up the list of media outlets between myself, Johnny and Christina. I took any local TV stations and a few other radio stations. Outside of class I wrote an email with blanks to personalize it for each media outlet. While in class I sent out each email to the different outlets. I also added the event to any calender online that I could find and that Johnny or Christina hadn’t beaten me too. Earlier I had asked a former roommate who is a writer to send me any contacts in local media. He got me a good list of popular blogs and people with a decent twitter presence who I also sent some press releases too.

so what

One of the largest aspects of the winterfoods event is public relations and just getting the right people the information. If no one knows or cares about the event then no one will come or write about it after. While we have never or probably could never define what makes the event successful, I think if no one came it would be labeled pretty unsuccessful.

now what

The last week has really made me realize that connections are so important even if you think that connection would never be fruitfull. Who knows who that connection knows. It certainly helps to send your press release to a real name with a good friends name attatched instead of just whoever at the paper.